About us
Normain was founded in 2024 by Sara Landfors, Kalle Hansson and Dennis Landfors.
We are pioneering Extractional AI, purpose-built for extracting structured insights from unstructured input data and designed to be reliable, predictable, verifiable and repeatable for high-stakes, judgment-heavy workflows. It was born from our own frustration with slow, manual work and the limits of conversational AI, which cannot meet the precision professionals need to scale across teams.
We believe AI should amplify human judgment, not replace it, so experts can drop the manual grunt work, scale their expertise, and focus on the high-value decisions that drive real transformation.
With backgrounds from




Press
Normain in the media
Normain doubles valuation & signs a Big Four
Article by Di Digital
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Normain named as one of Sweden's most talked-about AI startups
Article by Di Digital
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The 996 Debate: Extreme or Necessary?
Article by SvD
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Stockholm's second act: Why the world is watching Sweden's AI founders
Article by Sifted
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Normain recognised among Sweden's hottest AI startups redefining industries
Article by Breakit
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Normain featured in Microsoft's partner podcast: AI tools and professional services
Article by Spotify
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The founder behind one of Sweden's most promising AI startups: 'You have to be very humble'
Article by Shifter
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AI's game-changing role in SaaS: Insights from Swedish-British innovators
Article by SCC for the UK
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Normain-founder Sara Landfors: 'No AI will not take your job'
Article by Breakit
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Six months after launch—her AI company valued at 4 MEUR
Article by Di Digital
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Normain listed by Creandum as 1 of 12 startups to watch
Article by Sifted
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Normain joins Europe's #1 Incubator SSE Business Labs
Article by Breakit
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Normain's CEO Sara Landfors among top 100 in Data & AI in the Nordics
Article by Hyperight
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Bring a standard and a client file. In minutes, watch Normain work through them with the reasoning and sources in view, all the way to source-linked answers you can sign off on.

